Beyond Translations: Understanding, Selling to and Servicing the Hispanic Market

To celebrate Hispanic Heritage Month, which is nationally celebrated from 9/15 to 10/15, the Greater Haverhill Chamber invites business owners, corporate executives and the community at large to attend an interactive workshop led by Eduardo Crespo, CEO of Hispanic Market Solutions. 

Admission is free and you must pre-register. Seating is limited for the in-person event but this event will also be broadcasted over Zoom.

NEED

The change in demographics in Haverhill and the Merrimack Valley and unprecedented growth of the Latino community is changing the marketplace and seriously impacting the modus operandi and bottom line of businesses and non-profits. Many enterprises are wondering how to do business or serve this important growing market and community segment. What about language and cultural issues in marketing and hiring?

SOLUTION

Eduardo Crespo, an award winning speaker and leading Hispanic marketing expert, has deep roots in Lawrence/Haverhill. His interactive live dialogue serves as a sounding board and will provide valuable, proven advice in attracting and welcoming diverse customers or employees. He will present his proprietary Understand, Reach, Employ, and Service (“URES”) methodology.