Marketing for Non-Profits

Most non-profits are under pressure to increase fundraising and entice donors, expand program value, attract media, and develop staff and volunteers, all while keeping an eye on the bottom line! In the face of a tremendous amount of competition from other local non-profits, increased regulations, cynical watchdog agencies, and fewer funding opportunities, you need to work smarter and take broader, more strategic actions.  This seminar will show you how to use powerful marketing techniques to compete more effectively for customers, donors, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be increasing your visibility and market share by learning to evaluate and implement effective promotions, events, campaigns, and communication techniques. If your organization relies on a diverse mix of funding, events, and/or partners for support, you're sure to find this information-packed seminar indispensable.