Succeed in the Hispanic/Multicultural Market Workshop

The change in demographics in Haverhill and the Merrimack Valley and unprecedented growth of the Latino/Multicultural communities is changing the marketplace and seriously impacting the modus operandi and bottom line of businesses and institutions. Many enterprises are wondering how to do business or serve this important growing community segments. What about language and cultural issues in marketing and hiring?

Eduardo Crespo, an award winning speaker and leading Hispanic/Multicultural marketing expert, has deep roots in Lawrence/Haverhill. His interactive live dialogue serves as a sounding board and will provide valuable, proven advice on any situation facing organizations in attracting and welcoming diverse customers or employees. He will present his proprietary Understand, Reach and Service (?URS?) methodology.

Actionable takeaways include best practices, new strategies and tactics that a business or non-profit can immediately implement to improve their Hispanic/Multicultural engagement.

1. Identify new market opportunities
2. Culturally sensitive and linguistically appropriate internal and external communications
3. Better understanding of your audience
4. Improving service experience
5. Marketing and communications strategies
6. Improved recruitment and "on-boarding" practices
7. More diverse and inclusive work and/or service delivery environment