Creating Eye-Catching Ads -CANCELLED

Make your publications take on a fresh and exciting look that people will notice and want to read. Newsletters, ads, press releases, reports and proposals. Understand how to add interest and drama, guide your readers where you want them to go, and how to hit the visual hot buttons that give you the reader's reaction you hope for. Seminar will cover: ~ How the human eye travels over a printed page-where you should position your most important and least important points ~ What goes through your reader's mind in those first few seconds and how to influence the outcome, "Do I read or do I toss?" ~ The role of "image" and "mood" in communicating your ideas graphically